The figure on the right shows another example of Moreno’s sociograms, this time a social network with positive (friends) and negative (enemies) links between people in a town. The book reports a study of behavior spreading on a boarding school. In his 1934 book “Who Shall Survive?”, Moreno shows how to construct sociograms that capture the structure of social relations. While early approaches in sociology considered network structures (for example Georg Simmel, whose work on fashions we already covered), Jacob Moreno is often credited as the “father” of modern Social Network Analysis in the 1930s.
Social network analysis is a research field that systematically collects relational data and analyzes it with visual, statistical, and mathematical methods to understand properties and mechanisms of social interaction.
Social Networks are models to represent individuals and the relationships between them.
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